The Year Without Trailers

I should have written this in the beginning of January, but hey, life happens.  As does lazy.

Let’s start with the fact that I hate spoilers.  Not at threatening to stab you or turning into the Hulk levels, but I try to avoid them as much as I can.  It’s not uncommon for me to avoid the internets upon the release of a movie or TV show that I don’t want to have ruined for me.

Going online during that time can be like walking through a mine field.  For every considerate site that protects you with spoiler warnings, there are just as many that put the spoiler right in the headline.  More frustrating are the articles that attempt to use spoiler warnings…but then will have a featured image (or even the headline) associated with it that makes the warning irrelevant.

Another struggle is determining what actually is a spoiler?  This is a topic that has come up in the Gabbing Geek bullpen a few times.  Some feel that if it is a legitimate piece of marketing, like a trailer or a commercial, than it is not a spoiler.  This caused immense debate at the end of last year when Jenny refused to watch the Last Jedi trailer.  She wanted to go into the film having seen as little as possible of it.  That I can understand.

It got me to thinking that while I hate spoilers and will go out of my way to avoid them (like I will be avoiding all social media starting tomorrow until I see Black Panther on Sunday), I always watch trailers.  I get swept up in the hype when a new (mostly geek) trailer is released.  There was a time when I wasn’t so busy (lazy) that I would post lots of trailers here on Gabbing Geek with analysis and discussion.  But since trailers are not “technically” spoilers, that was OK right?

Well, I’ve had plenty of movies “ruined” by trailers.  How many times have you seen a movie only to remark that the best parts, be in comedy or action, were in the trailer?  Comedies are especially bad for this.  But superhero and action flicks in general often like to show off their big set pieces, or at least a taste of them, in the trailer.  So when there is a teaser trailer, followed by one to three official trailers, each usually revealing more plot and footage, by the time you get to the cinema oftentimes you feel like you’ve already seen the film.  

It’s for that reason that I often won’t watch beyond the first official trailer.  The teaser, well, teases.  But the first trailer usually gives you a good idea of the plot and characters.  Even that I find is borderline too much info for me, so I won’t watch the subsequent trailers.

But why stop there?  If having these things “spoiled” for me bothers me so much, why watch any trailers at all?  So, for 2018 I won’t be.

Let’s be clear, I’m not going to avoid trailers.  I’m not going to cover my eyes and ears (though that could be interesting to see me attempt) in the theatre when the trailers start.  If I see them, I see them. I don’t watch live TV with commercials, so I’m not too concerned there.  I’m just not going to seek them out online as per usual.  And I won’t be running from my computer if people start chatting about them.  Or saying, “Hey, I haven’t seen the trailer, don’t spoil it for me.”  Or anything along that lines.  What information I gather through osmosis of society is what it is.

I started this little experiment when the year began, so as of right now I haven’t seen the Ant-Man and the Wasp trailer.  Nor Solo.  Not Deadpool 2 or Venom.  Or even Jessica Jones for that matter.  No Jurassic World 2 or Westworld Season 2.  Heck, I’ve barely seen a Black Panther trailer.

Take a look back at that random list of films/shows?  Even without seeing their trailers there is a very, very high chance that I am going to watch them anyway.  Except maybe the train wreck that is going to be Venom…though I guess I shouldn’t comment without having seen the trailer.  🙂

The only drawback here is gaining awareness for films that aren’t high profile geek properties…but I’m probably not seeking out their trailers online anyway.

This little experiment might amount to a lot of nothing, and probably something you never cared to read about.  But we will see how it goes.  And if it enhances my viewing of films, then maybe I’ll continue with it.


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